Flexible marketing support for businesses hungry for growth.
Big ambition. Marketing capability to match.
Big Appetite is a senior marketing consultancy helping growing tech, fintech and ecommerce businesses find a clearer route to growth through experienced advice, focused project support and flexible leadership.
The challenge
When your ambition outgrows your marketing.
Growth changes what a business needs from marketing.
The team gets stretched. Decisions get harder. There’s more happening, but less clarity about what is moving the business forward.
You may need a clearer plan, experienced support for an important project or stronger leadership. You may simply know something needs to change.
We help you work out what’s needed and get it moving.
Duncan Ter Morshuizen
Co-founder
Broad marketing leadership across strategy, brand, growth, people and technology.
Who you’ll work with
Senior experience without the layers.
We’re Duncan and Dylan, the founders of Big Appetite. We bring different strengths to the same job: helping ambitious businesses make better marketing decisions and turn them into progress.
You work directly with us, with specialist expertise brought in when the work needs it.
How we help
Marketing capability, when you need it.
Diagnose. Deliver. Lead.
01
Diagnose.
Marketing Growth Audit
Find out what’s really holding growth back.
We take an independent look at your marketing strategy, activity and capability. We identify what’s working, where the gaps are and what deserves attention next, then turn the findings into clear priorities.
02
Deliver.
Growth Projects
Extra capability when something important needs doing.
We lead or support a defined marketing initiative, working alongside your team to turn decisions into progress. That might mean sharpening a proposition, improving CRM, tackling an acquisition challenge or preparing for a launch.
03
Lead.
Senior Marketing Leadership
Senior marketing leadership for the gap you have now.
Bring in experienced leadership before a permanent hire makes sense, during a transition, or to strengthen an existing team. We set direction, lead people and partners, and build the capability your business needs next.
Start wherever you need us. And if you’re not sure, we’ll help you work it out.
Every business has a different appetite. So we don’t serve a set menu.
Our point of view
See the whole picture. Find the right next move.
A customer acquisition problem might start with the proposition. A CRM problem might depend on the data. More activity won’t necessarily fix either.
Our breadth helps us see how the parts of marketing work together, and where change will make the biggest difference. We ask the questions that connect the immediate problem to what the business really needs.
“The right answer matters more than the easy one.”
Who we help
Built for businesses hungry for growth.
Small enough to move quickly. Ambitious enough to need more.
We work with growing tech, fintech and ecommerce businesses. Marketing is usually already happening: an internal team, agencies, freelancers, technology and plenty of activity.
What’s missing may be senior perspective, additional capacity or someone to connect the moving parts. We bring that capability into the business for the stage you’re in.
Our Collective
Small by design. Bigger when the work demands it.
Sometimes the right team is just Big Appetite. Sometimes we bring in one specialist. Sometimes we assemble a small team of selected experts.
We shape the team around the work and stay close to the thinking, direction and delivery. You get the expertise the job needs, with Big Appetite coordinating the work.
Big Appetite
Plus one specialist
A small selected team
Senior-led. Specialist-powered.
Flexible by design
The right capability. For as long as you need it.
We agree what needs to change and the support required to make it happen. The engagement can be a defined piece of work or a period of leadership, with scope that reflects the need.
Our aim is to leave your marketing stronger than we found it. When the work is done, or your team is ready to take it forward, that’s a good outcome.
The engagement fits the problem.
Hungry for what’s next?
You don’t need a perfectly formed brief. Tell us where you want to go and what’s getting in the way.